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BBrittany Washington is an independent fashion brand owner and founder of CLUTCH. Brittany successfully created a one-of-a-kind accessory and apparel brand with signature items such as her Embossed Genuine Leather Tote for which the CLUTCH brand is known.
Before Brittany began working with ATD, everything from design to manufacturing to fulfillment was done solely by herself. She was in need of a creative agency that could run with her vision and truly make it a reality.
The Goal
Brittany was looking to grow CLUTCH into a global brand. She was looking for a complete overhaul of the digital creative and assets owned by her brand — from stunning videos that properly portrayed her brand to her demographic as well as give her online presence the facelift it longed for.
The Result
Since joining the Ads That Disrupt Family, CLUTCH has been able to consistently reach an average ROAS of 2.85. ATD continued to grow and build out new and exciting creative campaigns with ad videos and high-quality stills.
WWhen the tasty Cookie Society cookies engaged with our creative ads and web dev team, they were able to successfully dial-in their branding and create a custom cookie pack builder on their site tailor-made for each customer based on their flavor preferences
Their Story
The Cookie Society was born from an idea that Marissa and Jeff Allen (Husband and Wife) had while in the Big Apple. During that trip to NYC, Marissa wandered into a famous bakery and a lightbulb went off. She had just eaten the best cookie of her life.
Marissa always had a love for baking, but now she turned her focus to making her version of the “Ultimate Cookie” for all to enjoy. “Indulgent, Crispy Edges, Chewy, and Tender Center”, after months of recipe development, she found the right recipe — eureka!
It all started with a Chocolate Chip cookie and then came her famous Banana Pudding cookie, and from there, she expanded to over 70 mouth-watering flavors.
She began giving cookies to anyone that would take them; her biggest fans came from the Kansas City Chiefs locker room. Did we mention her husband was a retired 8-year NFL veteran? The reviews from the locker room came fast and loud. They loved them, and they WANTED more. A lot more!
She began receiving order after order from the locker room way before she ever started selling her now famous cookies. That’s when Marissa and Jeff knew that they could turn her passion into a business. After a year of brainstorming, they decided to make it official and start their business and in 2018 “Cookie Society” was established.
Their Goal
Create a Custom Cookie Pack builder for their online store and Social Media content to provide a cohesive brand experience.
Marissa and Jeff first began to offer Custom Packs of their cookies on their site for in-store pick up, but after just a few months of offering this option, the system in place failed them. They were receiving orders with no details on which cookies belonged to the pack — which caused orders to be missed or packed incorrectly.
Jeff and Marissa had searched and scoured the internet for a creative, or a freelancer, or perhaps an agency that could make their vision come to life, but they came up empty handed … until the dynamic duo crossed paths with ATD.
Our Solution
We began working with Marissa and Jeff in April. Once our experts discovered their areas of opportunity and exactly what they were looking for, we got to work right away.
Within days, we were able to deliver social media videos, gifs, and stills that were closer to their precise vision than any agency they had met with prior. Since then, we’ve continued to work closely with the pair to hone in on their vision for the brand.
After experiencing the quality of our work as well as our vast capabilities in the website development space, Marissa and Jeff commissioned ATD to bring their custom cookie packs builder back to their site.
It wasn’t long before our team determined the cause of the original issue.
We solved the problem by plugging in a few personalized apps and specific lines of code, and presto, issue was no more. They’ve successfully offered custom packs of cookies to their clients ever since.
DDerek Williams — better known as MR. 1NF1N1TY — has an immense passion for longevity and maximizing the health and fitness for himself and the clients he trains. Derek superhuman status.
Before engaging with Ads That Disrupt, Derek was a one-man wrecking crew. He was indeed superhuman, handling everything on his own from his training and teachings to building his online store to packing and shipping out his products every night — he was doing it all himself. But even superhumans need some help.
The Goal
Our goal with MR. 1NF1N1TY was to assist in all the areas of his business and free him up to do what he does best: train his clients and become superhuman. “Flexibility meets strength” is the motto for MR. 1NF1N1TY, but before partnering with ATD, Derek was stretched so thin he didn’t have the ability to be flexible in his business.
The Result
Since joining forces with ATD, our team has been able to streamline his online process and bring all the facets of his website together. His clients are able to join his course and buy his products on a brand new, custom website tailored specifically to the MR. 1NF1N1TY brand. Now he has the freedom and flexibility to train and become superhuman.
ATD ads are specifically designed to STOP customers in their digital tracks — and once they stop (and they WILL stop) — that’s when our award-winning creative team persuades them to STAY.
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